Maunula Looks is a street photography project that communicates the identity of a neighbourhood through the unique styles of its residents. It is a commentary to popular fashion blogs (eg. HEL Looks) which portray young trend-setters in hip urban areas. Instead of focusing the lens on the cut and brand of the clothes, Maunula Looks grasps the souls of the diverse and welcoming people of Maunula.
The collaboration between artists Rogério Nuno Costa and Jaime Culebro kicked off within the Partizaning Maunula interventions in Autumn 2017, when the first series of photographs was produced. A warm response from the residents inspired that artists to continue and led m-cult to commission further 'Winter 2018' and 'Summer 2018' collections.
Maunula Looks by Rogério Nuno Costa and Jaime Culebro
Jouni "Jone" Knuutinen
Pathareeya Parmkum Kettunen
Tuula ja Leena Larmola
Nelli, Ciprian, Daniel, Alina, Julia Kapanen
The project was commissioned and co-produced by m-cult in February-June 2018 in context of the Collaborative Arts Partnership Programme, supported by the Creative Europe programme.