Snaking through our cities, often going unnoticed, are hundreds of adverts on digital screens that follow us as we journey through the city. Interrupting the Everyday is a project by m-cult and Tactical Technology Collective to rethink our urban environment and to reclaim some of these spaces for issues that affect our society. Together with a group of activists, community groups and designers, we will create campaigns that make visible and public, issues that are meaningful but not covered in mainstream media. These campaigns aim to open new perspectives to citizens everyday experiences of the city and its political underpinnings.
6 NGOs and activist groups from Helsinki were invited, together with designers, to a workshop led by Tactical Tech to design campaigns to be displayed on the Digiscreen network of Helsinki metro and tram lines during the Media Facades Helsinki festival 2015.
The campaigns aimed to capture attention in a short amount of time, and interrupt people’s everyday understanding of their city by exposing issues that remain invisible in the urban media environment.
The participating groups and their campaigns were Multicultural women’s association Monika, the Finnish Federation of the Visually Impaired, Stadin Aikapankki time bank/ Time heals, Finnwatch, urban environment group Villi Stadi and the homeless support organisation VVA.
Graphic designers: Piia Keto, Petri Clusius, Anja Lisa Hirscher, Daniel Malpica and Maritere Vargas.